The market for food supplements is very specialised due to communication restrictions and legal regulations. We were therefore all the more excited to be invited by Kenay GmbH to address the topic of image change.
We started with visual analyses of the competition and the specificity of the market, the trends, in order to use the spectrum of knowledge and conclusions to create a new image of the brand and its products on the German market.
We developed a communication concept and a graphic design for the brand logo as well as a brand book for the correct use of the logo.
We developed a communication concept and a graphic design for the brand logo as well as a brand book for the correct use of the logo.
The next step in changing the image was to analyse and formulate recommendations for functional changes and visual communication on the client's website. Thus, we developed a sample website graphic aimed at improving communication about the company's use of ecological solutions - glass packaging with metal closures as well as new product labelling for vegans and vegetarians. We also created image graphics for the slider on the home page to reinforce the new version of the brand and its communication.
The next phase of changes was to create the concept of the premium supplement and design its unique look. We used a new, ecological light printing technology to design the label. OLED is a paper-thin, recyclable lighting and display technology. And why? Because in today's world, an inherent trend in business development is to think about the future, i.e. ecology and caring for the planet.
The unique label of the PQQ supplement is characterised not only by its design, but also by its functionality - thanks to the use of OLED, you no longer have to remember to read the label to know how many capsules you need to take - just press the button and you know!
KENAY – 1 caps per day
KENAY – 1 caps per day
The design of the new label was the starting point for transferring the same idea to a product on the Polish market under the name Ubichinol V100 and creating the premium product line for both markets. So we designed new labels for several dietary supplements.
After the changeover of the products, we created image material, including animations presenting the products and the functionality of the OLED label.
After the changeover of the products, we created image material, including animations presenting the products and the functionality of the OLED label.
Scope of work:
Rebranding of the brand, development of changes to the image on the German market, development of functional determinants and graphics for the website https://kenayeurope.de/, design of new labels for the premium product line, development of the concept and realisation of commercials, realisation of designs for the premium line for the Polish market
Rebranding of the brand, development of changes to the image on the German market, development of functional determinants and graphics for the website https://kenayeurope.de/, design of new labels for the premium product line, development of the concept and realisation of commercials, realisation of designs for the premium line for the Polish market
